Emotions play a very vital role in Impulsive spending, people often indulge in shopping sprees as a way to “let the steam off” and feel a little bit better about themselves. Certain emotions, such as sadness, loneliness, or even happiness, can trigger impulsive buying as people seek to enhance positive feelings or escape negative ones. High levels of stress can lead people to seek comfort and relief through shopping. Retail therapy, as it is sometimes called, is an attempt to alleviate negative emotions temporarily.

Attractive ads and pretty looking products also a major factor that influences impulsive buying. Ikea's whole shop is built to encourage customers to browse every aisle and view every product, which in turn tempts them to purchase items they don't actually need. Shop operators advertise enormous discounts and flash eye-catching merchandise through their windows to get customers in. People are taken in by feelings of desire, excitement, and the notion of saving money, but instead wind up making unnecessary purchases.

Clothes and groceries are the most impulsively purchased category for women where as men are mostly impulsive buyers in the category of electronics.